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Most people may know him as Vaneeza
Ahmed’s ex fiancé, but it’s time
to get to know this individual who is not only providing
our country with a sense of tourism, but also embarking
on the world of fashion with his I LOVE KHI shirts and
V9 lawn brand. In a simple question & answer interview,
you will get inspired by the words of this young man
who has just recently moved back to Pakistan after living
in New York and Argentina for many years.
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 PIC
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Shehryar Sumar, interested in low-cost, functional
design and the mass market.
I was born in Karachi on November 24,
1973 and did my initial years of schooling at the
Karachi Grammar School till 1992. I attended Carleton
College in 1996 and studied philosophy and social
theory magna cum laude. I then went onto study at
the University of Minnesota Law School and was on
the dean’s list. I gained some work experience
at the Hunton & Williams law firm in New York
where I worked from 1996 to 1997. Rejecting offers
from law firms in New York and Frankfurt, I decided
to move to Buenos Aires in 1999; where I worked for
Time Out’s prototype issue in Spanish and taught
English at the Wall Street Institute.
Upon returning to Pakistan in October 2002, I joined
Mohammad Farooq. I then moved to Lille, France and
set-up a bed linen boutique FIL D’ANGE with
shops in Spain, Belgium, France, Portugal, the Canary
Islands and Tunisia. I continued working with Mohammad
Farooq’s export business, where MFTM is the
largest exporter to France, not just in bed linen,
but in any category.
I returned to Karachi in October 2006. Having launched
V9 LAWN PRINTS earlier in March 2006, I concentrated
on the domestic market and expanded sales into HABITT
and MAKRO while taking the company into nationwide
exhibitions sales.
I established suma project V and came
out with casaVcasa, which is fine embroidered bed
linen together with V9 LAWN PRINTS and sexy MF, bridal
bed linen by Mohammad Farooq.
I LOVE KHI started with the mess on May 12, 2007;
at first it was just the graffiti which I did with
my chawki and my cook. Then I created the I ? KHI
t-shirts, which I gave out on the streets. The I LOVE
KHI tees went on sale in November 2007, initially
stocked at boutiques in Zamzama, then at the malls
and at hypermarkets such as MAKRO. I LOVE LHR and
I LOVE ISLOO were also sold in exhibitions around
the country.
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ART communication LIVING fashion DESIGN ENTERTAINMENT
social RESPONSIBILITY & public OPINION-suma project
V [five percent to charity] An interest in design.
My brother and I established the B A S E M E N T in
2005 to have a presence in the music scene by providing
a venue and ethos for like-minded people. Live acts,
bands, DJ’s etc. play and perform regularly. V9
LAWN PRINTS was the result of a marketing strategy:
bold design, modern color; mass market and desi glamour;
best lawn quality in the country. V9 C A S U A L S prêt-a-porter
featuring new designers from across the country, is
a platform to expand the local fashion scene and convert
fabric into ready-to-wear.
With nerve and passion, one can accomplish grand things
anywhere.
I LOVE KHI database, internet services, product design,
publishing, guest houses, limo services, farmer’s
markets, parks, city guides and maps and V9—other
fabrics besides lawn such as V9 LATHA etc. and ready-to-wear,
to name a few projects.
Forget style icons and brand names, concentrate on design
not designers and remember quality and distinctiveness.
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